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Post by account_disabled on Feb 27, 2024 10:53:10 GMT 1
needs and wants as well as pricing pressure can damage longterm corporate reputation Customers may perceive the company as only interested in immediate profit at the expense of longterm value Vulnerability to economic fluctuations Since transactional marketing is heavily influenced by the economic situation companies that rely exclusively on this approach may be more vulnerable during economic downturns Advantages and disadvantages of relationship marketing Relationship marketing focuses on building strong relationships with customers which leads to numerous benefits including Customer loyalty Relationship marketing aims to develop strong and longlasting relationships Asia Mobile Number List with customers This leads to greater loyalty and customers tend to stay with a company long term Increased Sales Loyal customers are more likely to make repeat purchases and purchase additional products or services This can lead to an increase in revenue for the company Reduce customer acquisition costs Acquiring new customers can be expensive in terms of advertising and marketing Relationship marketing allows you to focus on strengthening your relationship with existing customers While reducing the need to continuously acquire new customers Feedback and improvements Customer relationships allow you to gather valuable feedback This feedback can be used to satisfaction Personalized communication relationship marketing allows you to personalize communication and offers to adapt them to the specific.
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